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THE CURRENT VERSION IS SEY 2003


Invisible Text
by André le Roux
Dec. 2002

You may have read that it’s possible to increase your search engine rank by placing keywords as invisible text on your site (text that is the same color as the background). The site you read that on has probably not been updated in 4 years. That’s how long ago this “trick” stopped working.

People who still advocate the invisible text trick deserve a good poke in the eye.

There are more recent variations of the invisible text trick – notably one using CSS to hide text – which might still work. I know of one example where someone got a number 1 ranking on Google using invisible text. I’d share it with you, only the site is no longer listed at Google.

The lesson is that any “trick” - including invisible text tricks - will wear out quickly. If you play with variations of the invisible text trick, it is likely that you will gain some shortlived success, but your time will be better spent creating a site that offers true value.

Search Engine Book: Search Engine Year BookThis page is based on information contained in the Search Engine Yearbook 2003. For more detailed search engine information & help, please refer to the current version of the book.

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