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THE
CURRENT VERSION IS SEY 2003
Invisible Text
by
André le Roux
Dec. 2002
You may have read that it’s possible to increase
your search engine rank by placing keywords as invisible text on your
site (text that is the same color as the background). The site you read
that on has probably not been updated in 4 years. That’s how long
ago this “trick” stopped working.
People who still advocate the invisible text
trick deserve a good poke in the eye.
There are more recent variations of the invisible
text trick – notably one using CSS to hide text – which might
still work. I know of one example where someone got a number 1 ranking
on Google using invisible text. I’d share it with you, only the
site is no longer listed at Google.
The lesson is that any “trick” - including
invisible text tricks - will wear out quickly. If you play with variations
of the invisible text trick, it is likely that you will gain some shortlived
success, but your time will be better spent creating a site that offers
true value.
 This
page is based on information contained in the Search Engine Yearbook 2003.
For more detailed search engine information & help, please refer to the
current version of the book.
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