Yahoo! (2003 Overview)
NOTE: For a more recent overview of Yahoo, please refer to the current version of the Search Engine Yearbook.
Yahoo! was founded in 1994 by Ph.D. students David Filo and Jerry Yang. Yahoo! started out as a hobby. It was also one of the first online directories to the web. Since then it has grown into arguably the most recognized brand on the web. Yahoo! is reportedly the most visited site on the Internet (November 2002).
Getting Listed at Yahoo!
Since about 1996, tips for getting listed in Yahoo! have (dis)graced the sites of many search engine gurus. There were endless numbers of tricks and insider secrets published most of them a total waste of time.
Yahoo! and Google
These days, getting into Yahoo! is considerably easier; especially with the way Yahoo! now displays results.
As before, Google supplies web matches to supplement Yahoo!s directory matches, but since November 2002, the Google results are shown first.
What that means to us:
Paid Listings Via Overture
In 2001, Yahoo! started experimenting with paid
listings in an effort to boost profitability. They decided to start
displaying results delivered from Overture. The plan was to then develop
and implement their own pay-per-click system by April 2002. That didnt
happen and theyre still with Overture.
Yahoo! (2002 Overview)
Notes on Yahoo!
For the first time in Yahoo's history, search results are being compromised in an effort to bring it back to profitability. Sad, because Yahoo has always been the Holy Grail in search engine optimization.
For now, they're including listings from the pay for position engine Overture (formerly Goto). The long-term plan is to offer their own pay for position program by April 2002. Let's hope that online advertising picks up and Yahoo can keep their search results clean.
This is probably a good spot to mention that search engine guru, Danny Sullivan, is not entirely against pay for position listings mixed in with regular listings, but he points out that the paid listings should be clearly marked.
Yahoo now charges more for business site submissions. The price is up from $199 to $299. As before, this does not guarantee that your site will be included in the index - only that it will be considered for inclusion.
All non-business site submissions are still free.
Getting Your Site Listed in Yahoo!
There are many tutorials on getting listed at Yahoo!, but the crucial bit can be summed up in one paragraph:
Produce good, unique content first. That is key. Present that content in a professional manner - have your own domain name, don't use free hosting, etc. Even if you do all this, your site may still slip through the cracks at Yahoo!, so resubmit your site every 2 weeks until it's accepted. Don't submit more often - Yahoo! considers that spam.
Here are some minimum requirements your site should meet before you submit it to Yahoo!:
This page is based on information contained in the Search Engine Yearbook 2003. For more detailed search engine information & help, please refer to the current version of the book.
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